Early this year, Kotex was almost forced to pull off one of its ads from air. The ad features an attractive woman and her pet beaver doing a range of everyday activities such as eating lunch, having their nails done and being gawked at by men on a beach. The ad ends with the tagline “You’ve only got one. So for the ultimate care down there, make it U”. While the ad was designated to raise awareness of vaginal health, viewers are offended by the language and references to the beaver.
In fact, this ad was produced after Kotex has realized (via research) that women in the age group of 18-24 had 181 alternatives names for their vagina and 94 per cent said they used nicknames for their own genitals. The term “beaver” was the 11th-most used by the people surveyed.
Here is the beaver in the tampon advertisement, enjoy.
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